The entry of Alex Kidake Malova into the Vihiga County Gubernatorial Race has completely changed the political math in the county with many entrenched politicians falling prey to his surging popularity among residents. As living testimony that it is still possible to rise from rags as an orphan to riches as a leading businessman in Nairobi, Hon Alex Kidake’s story has captured the imaginations and won over many Vihiga residents who are tired of business as usual political rhetoric and recycling politicians from one post to another. Many appear keen to try him being a new face in the hope that he will turn around the county and pull it from the hole into which the last two Governors have sunk it through mismanagement.
Indeed, one of the key selling points of Hon Alex Kidake besides his youthfulness is his managerial track record being a storied serial entrepreneur in the financial, properties and investment sectors where he has made his name in spite of his young age through prudent financial management and wise investments. Hon Alex Kidake is the Co-Founder and CEO of Calex Holdings Group, an outsourcing company in the financial services, and also owns Stara Microfinance, Scraj Properties and Kidake Wear among many other burgeoning and leading businesses based in Nairobi’s lucrative Lavington area.
However, in Vihiga County Hon Alex Kidake is better known for Kidake Foundation, his eponymous foundation, which has already undertaken numerous community projects in Vihiga including giving full scholarships to over 75 bright and needy Students and empowering women and youth groups. Following in the example of Jack Ma, Alex Kidake has also responded to the Covid-19 situation by donating over 100,000 re-usable masks to schools across Vihiga County to keep kids in school under the auspices of Kidake Foundation. Hon Alex Kidake Team is currently organizing a football tournament to help develop local talents in sports with the winning team taking Ksh. 1 Million and the other 3 teams sharing another Ksh. 1 Million donated by the aspirant.

Hon Alex Kidake Malova handing over the Kidake Foundation Trophy to Winners in a Past Event
Hon Alex Kidake has especially been quick to support education and invest in making it possible for others to access education and get an opportunity in life. This is close to his heart as he almost lost his chance in life for lack of money to pay his school fees having passed his KCSE well to join University but due to lack of school fees saw the chance slip through his hands. But the orphan from Munoywa Village did not give up, he came to the city, did menial jobs to raise small capital and started a small business which helped him pay his university fees even as he expanded the business.
Today, the graduate of Mt. Kenya University with Business Adminstration and Management Degree has by sheer hard work and industry not only pulled himself from poverty but he is now keen on bridging the gap for other youth and hardworking Vihiga Residents to get out of poverty and into better life. It is his view that the potential of the county to transform the lives of the residents is yet to be fully exploited due to lack of good and innovative leadership and he wants to change that for good by seizing the reins of power to make the difference.
“Our county of Vihiga is a virtual sleeping giant. I am convinced that, with the right leadership like the one I am committed to offer if elected Governor, we shall transform the county into a pinnacle of development, eradicate poverty that has lowered our dignity as a people and raise the standards of living of all residents. All we need to transform Vihiga County is leadership that is committed to helping the people and managing the county systems to work for the people,” said Hon Alex Kidake.

Hon Alex Kidake speaking to pupils in a primary school in Vihiga after donating re-usable masks to the schools
Hon Alex Kidake is promising a Vihiga County that caters for the basic needs of her Residents by helping them maximize the output of the county resources especially the rich agricultural soil and proximity to major urban centres and tourism attractions. He commits to address the needs of Vihiga people by making the County self-sufficient in matters health and food security to avoid reliance on Hospitals in Kisumu and Eldoret to save lives. He also undertakes to modernize all public facilities and infrastructure and utilize public money especially for bursary in an honest and transparent way that ensures that value for every Vihiga county penny.
Hon Alex Kidake is a committed family man and runs the family foundation jointly with his wife Carol Kidake. He believes part of the reason leaders are failing today is lack of strong values and morals and fear of God and wants to be the different one. He credits his success in business and in life to personal discipline and commitment to keep his word which he says are the hallmarks of his llifestyle. As a widely travelled man, Hon Alex Kidake asks Vihiga County residents to give him a chance to lead and show them what is possible and doable and there is no doubt his guneratorial bid has struck a chord with many Vihiga residents.
Several factors are working in favour of Hon Alex Kidake as he seeks to take over as Vihiga Governor. First, he enjoys near fanatical support amongst youth given his age. Second, he is the only outsider and all his competitors are viewed with contempt by Vihiga residents who are fed up with shenanigans of the current political class. In addition, as an ardent supporter of Musalia Mudavadadi’s presidential bid even as a FORD Kenya Member and a native of the massive Maragoli sub-tribe who enjoys increasing support among the Bunyores due to his philanthropy and development agenda, Hon Alex Kidake Malova is giving all the other Vihiga Governor aspirants including the incumbent sleepless nights.
