160 Most Profitable Products to Sell Online in Kenya (Ultimate Guide)

The online marketplace in Kenya has grown exponentially over the past decade.

With increased internet penetration, the rise of mobile money, and the convenience of online shopping, more Kenyans are turning to the internet to purchase products.

For entrepreneurs, this presents a golden opportunity to tap into a market that’s hungry for diverse, quality, and affordable products.

In this article, we’ll explore the most profitable products to sell online in Kenya and the specific categories of products that are in high demand.

Why Sell Products Online in Kenya?

Selling products online in Kenya is advantageous for several reasons:

• Wide Reach: With over 23 million internet users in Kenya, online platforms allow businesses to reach a larger audience than traditional brick-and-mortar stores.
• Lower Overheads: Running an online store requires less capital compared to setting up a physical shop. Costs like rent, utilities, and in-store staff are minimized or eliminated.
• 24/7 Availability: Online stores operate round the clock, allowing customers to shop at their convenience, which can lead to increased sales.
• Flexibility: Entrepreneurs can start small and scale up as demand increases, making it easier to manage inventory and cash flow.
• Data-Driven Decisions: Online platforms offer analytics that can help sellers understand customer behavior, track sales trends, and optimize marketing strategies.

What Do Kenyans Buy Most Online?

Kenyans are increasingly buying a diverse range of products online. Some of the most popular items include:

• Electronics: Mobile phones, laptops, and other gadgets are consistently among the top-selling items online.
• Fashion Items: Clothing, shoes, and accessories for men, women, and children are in high demand.
• Home Appliances: Items like refrigerators, microwaves, and washing machines are commonly purchased online.
• Beauty and Personal Care Products: Makeup, skincare, and haircare products are popular, especially with the rise of beauty influencers.
• Books and Stationery: Educational materials, novels, and office supplies also see steady sales online.
• Groceries: With the convenience of home delivery, more people are buying food and household items online.

What Sells Faster in Kenya?

Certain products tend to sell faster online due to high demand and frequent usage:

• Mobile Phone Accessories: Items like phone cases, chargers, and earphones sell rapidly because they are affordable and necessary for most smartphone users.
• Fashion Items: Fast fashion trends ensure that clothing and accessories are always in demand, especially during sales or promotional periods.
• Consumer Electronics: Items like headphones, smartwatches, and cameras are quickly snapped up by tech enthusiasts.
• Beauty Products: Makeup and skincare products often sell out quickly due to their relatively low cost and the influence of social media trends.
• Baby Products: Essentials like diapers, baby formula, and feeding bottles are fast-moving items, as they are needed regularly by parents.

What Is the Most Profitable Thing to Sell Online?

The profitability of products varies depending on factors like cost of goods sold, demand, and competition. However, some of the most profitable items to sell online in Kenya include:

• Consumer Electronics: High-margin products like smartphones, laptops, and accessories can yield significant profits.
• Health and Wellness Products: Supplements, fitness equipment, and organic foods are in high demand and can offer substantial profit margins.
• Luxury Goods: Items like high-end watches, designer handbags, and premium fragrances attract affluent buyers willing to pay a premium.
• Custom-Made Items: Personalized products like custom jewelry, engraved gifts, and tailored clothing can command higher prices.
• Digital Products: E-books, online courses, and software have low production costs and can be sold multiple times without additional expenses.

Most Profitable Products to Sell Online (Categories)

Below are some of the most profitable categories of products to sell online in Kenya, with examples of specific items under each category.

Mobile Phone Accessories

1. Phone Cases: Protect smartphones while offering style and personalization.
2. Screen Protectors: Essential for keeping phone screens scratch-free.
3. Chargers: High demand due to the need for multiple chargers at home, office, and travel.
4. Power Banks: A must-have for users who need extra battery life on the go.
5. Earphones & Headphones: Popular for music lovers and those who make frequent calls.
6. Bluetooth Speakers: Portable speakers that are ideal for outdoor activities.
7. Car Mounts: Useful for drivers who need hands-free phone access.
8. Phone Holders & Stands: Essential for convenience in various settings.
9. Wireless Chargers: Trending for their ease of use and modern appeal.
10. Selfie Sticks: Still popular among social media enthusiasts.

Consumer Electronics

11. Smartphones: Brands like Samsung, Apple, and Tecno are always in demand.
12. Laptops: Popular for both students and professionals working from home.
13. Smartwatches: Combining functionality and fashion, these are trending items.
14. Bluetooth Earbuds: Increasingly popular for their wireless convenience.
15. Tablets: A versatile device for entertainment, work, and education.
16. Televisions: Smart TVs with internet connectivity are particularly popular.
17. Cameras: DSLR and mirrorless cameras are sought after by photography enthusiasts.
18. Home Theater Systems: For an enhanced home entertainment experience.
19. Gaming Consoles: With a growing gaming community, these are highly sought after.
20. Portable Hard Drives: Essential for data storage and backups.

Kitchen Products

21. Blenders: Ideal for smoothies and other culinary tasks.
22. Microwave Ovens: A must-have for quick meal preparations.
23. Refrigerators: Essential for preserving food, especially in urban areas.
24. Cookware Sets: High-quality pots and pans are always in demand.
25. Coffee Makers: Increasingly popular as coffee culture grows.
26. Toasters: Convenient for quick breakfasts.
27. Pressure Cookers: Time-saving appliances that are popular in busy households.
28. Juicers: Ideal for health-conscious consumers.
29. Rice Cookers: Essential in many Kenyan households for preparing rice and other grains.
30. Kitchen Scales: Useful for precise cooking and baking measurements.

Baby Care Products

31. Diapers: A constant need for parents with infants.
32. Baby Wipes: Essential for hygiene and cleanliness.
33. Baby Formula: A necessity for infant nutrition.
34. Feeding Bottles: High demand as they need regular replacement.
35. Baby Clothing: Popular due to rapid growth in infants.
36. Strollers: A must-have for mobile parents.
37. Car Seats: Essential for child safety during travel.
38. Baby Monitors: Increasingly popular for home safety.
39. Baby Baths: Convenient for bathing newborns and infants.
40. Teething Toys: Necessary for soothing babies during teething.

Mother & Kids Products

41. Maternity Clothing: High demand due to the comfort and style needs of expectant mothers.
42. Breast Pumps: Essential for nursing mothers.
43. Nursing Pillows: Provide comfort during breastfeeding.
44. Baby Carriers: Increasingly popular for hands-free mobility.
45. Diaper Bags: A necessity for mothers on the go.
46. Educational Toys: Popular among parents focused on child development.
47. Kids’ Furniture: Items like cribs and high chairs are frequently purchased.
48. Children’s Books: A growing market as parents invest in early education.
49. Kids’ Clothing: High turnover due to rapid growth in children.
50. Baby Skincare Products: Lotions and oils specifically designed for babies’ sensitive skin.

Makeup Products

51. Foundations: A staple in every makeup kit.
52. Lipsticks: Available in a wide range of colors and finishes.
53. Eyeliners: Essential for defining eyes.
54. Mascaras: Popular for enhancing eyelashes.
55. Blushes: Used for adding a healthy glow to the face.
56. Highlighters: Trending for their ability to add a luminous finish.
57. Eyeshadow Palettes: Offer versatility with multiple shades.
58. Concealers: Essential for covering blemishes and imperfections.
59. Primers: Used to create a smooth base for makeup application.
60. Makeup Brushes & Tools: A necessity for applying makeup with precision.

Jewelry & Accessories

61. Earrings: Available in various designs, from studs to hoops.
62. Necklaces: Popular for adding a statement to any outfit.
63. Bracelets: Trendy wrist accessories that can be stacked or worn solo.
64. Rings: Including engagement rings, fashion rings, and stackable rings.
65. Watches: A blend of fashion and functionality, suitable for all genders.
66. Anklets: A fashionable accessory that’s gaining popularity.
67. Brooches: Often used to add flair to formal outfits.
68. Hair Accessories: Items like hairpins, headbands, and scrunchies.
69. Cufflinks: Essential for formal wear, particularly for men.
70. Sunglasses: Stylish and functional, they offer protection and add to personal style.

Motor Vehicle Accessories

71. Car Chargers: Essential for charging devices on the go.
72. Seat Covers: Popular for protecting and enhancing car interiors.
73. Steering Wheel Covers: Add comfort and style to vehicles.
74. Car Mats: Necessary for keeping car floors clean and protected.
75. GPS Navigation Systems: Increasingly popular for easy navigation.
76. Dash Cameras: Used for recording driving experiences and for security.
77. Air Fresheners: A must-have for maintaining a pleasant environment in vehicles.
78. Car Organizers: Helpful for keeping the car tidy and organized.
79. Backup Cameras: Essential for safer parking and reversing.
80. LED Headlights: Popular for improving visibility and car aesthetics.

Wristwatches

81. Smartwatches: Combining technology with fashion, they offer various functionalities.
82. Luxury Watches: High-end brands like Rolex or Omega, which are status symbols.
83. Sports Watches: Durable and designed for active individuals.
84. Casual Watches: Everyday wear watches that combine style with simplicity.
85. Fashion Watches: Trend-driven designs that cater to the latest styles.
86. Digital Watches: Popular among tech-savvy consumers and youth.
87. Vintage Watches: Classic designs that never go out of style.
88. Dive Watches: Specially designed for underwater use.
89. Hybrid Watches: Offer the look of a traditional watch with smart features.
90. Eco-Drive Watches: Powered by light, reducing the need for battery replacements.

Home & Living

91. Furniture: Items like sofas, beds, and dining tables are always in demand.
92. Bedding Sets: Sheets, comforters, and pillowcases for comfortable sleep.
93. Home Decor: Vases, wall art, and decorative pillows that enhance living spaces.
94. Lighting Fixtures: Including chandeliers, lamps, and LED lights.
95. Storage Solutions: Shelving units, organizers, and storage bins.
96. Curtains & Blinds: Essential for privacy and style in homes.
97. Cleaning Supplies: Products like vacuum cleaners, mops, and detergents.
98. Cookware: Pots, pans, and kitchen utensils that are necessary in every home.
99. Gardening Tools: Items like watering cans, plant pots, and garden tools.
100. Home Security Systems: Increasingly popular for safeguarding homes.

Office & Computer

101. Laptops: Essential for remote work and education.
102. Printers: Necessary for both home and office use.
103. Office Chairs: Ergonomic chairs that are increasingly sought after for home offices.
104. Desks: Compact and multifunctional desks suitable for small spaces.
105. Monitors: Popular for improving productivity, especially in dual-screen setups.
106. Keyboards & Mice: Essential peripherals for computers.
107. External Hard Drives: Used for data storage and backups.
108. Webcams: Increasingly important for video conferencing.
109. Office Supplies: Items like pens, notebooks, and folders that are always in demand.
110. Software: Including antivirus programs, productivity software, and educational tools.

Eyewear & Accessories

111. Prescription Glasses: Essential for individuals with vision impairments.
112. Sunglasses: Fashionable and functional, protecting eyes from UV rays.
113. Contact Lenses: Popular among those who prefer an alternative to glasses.
114. Eyewear Cases: Necessary for protecting glasses when not in use.
115. Lens Cleaning Kits: Essential for maintaining clear vision.
116. Blue Light Glasses: Increasingly popular for reducing eye strain from screens.
117. Sports Goggles: Used in various sports to protect eyes.
118. Reading Glasses: Popular among older individuals for reading.
119. Safety Glasses: Necessary for protecting eyes in hazardous work environments.
120. Designer Frames: High-end frames that add a touch of luxury to eyewear.

Oral Hygiene

121. Toothbrushes: Both manual and electric, essential for daily oral care.
122. Toothpaste: A staple in every household, available in various formulations.
123. Mouthwash: Popular for freshening breath and maintaining oral health.
124. Dental Floss: Essential for cleaning between teeth.
125. Teeth Whitening Kits: Increasingly popular for at-home teeth whitening.
126. Dental Picks: Used for removing plaque and food particles.
127. Tongue Scrapers: Essential for maintaining fresh breath.
128. Mouth Guards: Used for protecting teeth during sports or preventing grinding.
129. Denture Care Products: Necessary for individuals with dentures.
130. Orthodontic Braces Kits: Used for maintaining and cleaning braces.

Security & Protection

131. CCTV Cameras: Popular for monitoring homes and businesses.
132. Burglar Alarms: Essential for deterring intruders.
133. Security Locks: High-quality locks for doors, windows, and safes.
134. Motion Sensors: Used for detecting movement and triggering alarms.
135. Fire Extinguishers: Essential safety equipment for homes and businesses.
136. Personal Alarms: Portable devices that emit a loud noise in case of emergency.
137. Security Doors: Reinforced doors that provide extra protection.
138. Safe Boxes: Used for storing valuables securely.
139. Surveillance Systems: Comprehensive systems that include multiple cameras and monitoring equipment.
140. Protective Gear: Items like gloves, masks, and safety vests.

Women’s Clothing

141. Dresses: Available in various styles for different occasions.
142. Tops & Blouses: Essential items in every woman’s wardrobe.
143. Skirts: Popular for both casual and formal wear.
144. Jeans & Trousers: Everyday essentials that are always in demand.
145. Lingerie: Including bras, panties, and sleepwear.
146. Activewear: Increasingly popular for workouts and casual wear.
147. Jackets & Coats: Essential for colder weather and fashion statements.
148. Handbags: A necessary accessory for every woman.
149. Scarves & Shawls: Used for both warmth and style.
150. Footwear: Shoes, sandals, and boots for all occasions.

Kids Toys

151. Educational Toys: Popular among parents focused on child development.
152. Action Figures: Always in demand among young boys.
153. Dolls & Dollhouses: A favorite among young girls.
154. Building Blocks: Toys like LEGO that are great for creativity.
155. Remote-Controlled Cars: Popular among older children.
156. Board Games: Used for family entertainment and education.
157. Stuffed Animals: Comforting toys that are always in demand.
158. Puzzles: Great for developing problem-solving skills.
159. Musical Instruments: Toy versions of instruments like pianos and drums.
160. Outdoor Toys: Items like bicycles, skateboards, and trampolines.

Conclusion

Whether you’re looking to start a new e-commerce store or expand an existing store, these product categories provide a solid foundation for starting a profitable online business.