- Vivo Fashion Group, a company co-founded by Wandia Gichuru and Anne Marie Burugu, has become a prominent name in the fashion industry.
- With its roots in Kenya, the company has expanded its reach, opening its 26th store outlet in Atlanta, USA.
- President Ruto graced the official launch of the store in Atlanta, during his official state visit to the USA.
With a vision of Africa dressing the world, Vivo offers a wide range of official or casual women’s clothing. They include dresses, tops, pants, jackets, and coats.
Over the years and in line with its mission of creating economic opportunities in Africa through fashion, Vivo has expanded its outlets beyond Kenya by venturing into Rwandan and Ugandan markets.
The company has employed over 360 employees of which 70% are women. Its notable brands are Vivo Woman, Zoya, and Safari.
Recently, the company expanded its horizons beyond Africa by tapping into the American market with its latest outlet store in Atlanta which was officially opened by His Excellency President Ruto on 22nd May 2023.
So, who is Wandia Gichuru?
Wandia Gichuru is a dynamic entrepreneur and the co-founder of Vivo Fashion Group.
Under her leadership, Vivo has become one of Kenya’s most popular and respected fashion brands.
She gained popularity when she was featured on KCB Lions Den, a Kenyan TV show akin to Shark Tank.
Her participation in the show as a Lioness highlighted her business acumen and commitment to fostering entrepreneurship in Kenya. It also cemented her status as a key player in Kenya’s business landscape and her dedication to innovation and mentorship.
Vivo Fashion Group Outlets
Vivo has established a strong presence both in Kenya and internationally. From a single store in Nairobi at the start, to multiple locations across major cities in Kenya namely Mombasa, Kisumu, Nakuru, Eldoret, and Meru.
Vivo’s success in Kenya paved the way for its international expansion with the brand setting a footprint in Uganda, Rwanda, and recently Atlanta USA.
The opening of Vivo’s 26th store in Atlanta marks a significant milestone in its journey to becoming a global fashion powerhouse.
Located in a bustling shopping district, the Atlanta store showcases Vivo’s latest collections, blending African-inspired designs with contemporary fashion trends.
The launch was a grand affair, attended by Kenyan government officials, US Ambassador to Kenya Meghan Markle, industry leaders, fashion enthusiasts, media representatives, etc.
Wandia Gichuru, who was present at the opening, expressed her excitement about the new venture. She emphasized the significance of entering the US market as a major step in Vivo’s global expansion strategy.
The Atlanta store aims to cater to a diverse clientele by offering high-quality African–inspired fashion that resonates with Atlanta’s multicultural population.
As Vivo continues to expand, it remains dedicated to its mission of empowering women through fashion, one stylish outfit at a time.